Many software companies fall into the trap of overlooking capacity as a crucial component. And it's not just about time - it's about Time PLUS Knowledge.

Many companies are quick to allocate resources, setting their sights on deadlines while underestimating the capabilities they possess or need. Capacity is often misinterpreted as a simple measure of time, causing the critical component of Knowledge to be overlooked.

Why does this matter? Because knowledge is the blend of your team's skills, experiences, and expertise. It’s the secret ingredient that drives innovation, efficiency and, above all, the ROI of your product.

Not factoring in the Knowledge element while planning Capacity can lead to misaligned priorities, overstretched teams, and ultimately, unmet targets.

So, how can we remedy this?

Next time you're planning your roadmap initiatives, gauge your team's knowledge capacity on things like the technical components they will use and the way they can iterate with this specific part of the product and stack. Then, set your timelines and priorities. This will make your roadmap more realistic, achievable, and successful.

We learned that a balanced approach to Capacity (Time + Knowledge) will help pave the way to a better product that contributes to CLV.

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