We believe that software organizations can thrive if they communicate and stay in touch with reality. The best way to do that is by using ROI as a baseline to figure out if building that specific thing helps your organization grow its revenue, savings or help customers.

Due to the textbook agility that has came into play in the last decades, this becomes increasingly difficult. Theory has taken over common logic. We believe it is time for software organizations to take back control.

ProductHub helps software organizations, its leaders and teams do just that. By helping them understand the monetary value of their Product, Strategy, Roadmap and Capacity and optimize it accordingly before, during and after execution.