How ProductHub's Business Case Templates help VIKTOR prioritize their product roadmap
VIKTOR is a platform for engineering and construction firms that enables engineers to create and share custom web apps. Automate your work, collaborate, and deliver better designs in less time!
About Stijn Jansen, CPO at VIKTOR
Unlocking the world’s real engineering potential. That’s the mission of VIKTOR and my personal drive. During my studies and work I discovered that engineers spend a lot of time on repetitive work. As a result, our full potential is not being used, namely solving complex issues. That is why I strongly believe in automating design processes.
Challenges
As a platform that empowers engineers to build and share custom web apps using Python, VIKTOR needed an efficient way to align its product roadmap with company-wide goals. Before adopting ProductHub, VIKTOR’s roadmap process faced several challenges:
Fragmented roadmap alignment: Monthly roadmap meetings with stakeholders (Marketing, Sales, Customer Success, and the Management Team) collected input and categorized initiatives by themes. However, initiatives were not consistently prioritized based on measurable value.
Difficulties in prioritization: Without a clear method to quantify expected returns, VIKTOR found it difficult to compare initiatives by the value they bring for the company. Stakeholders felt it was hard to assess if we prioritized in the right way.
Solutions
VIKTOR adopted ProductHub to address these challenges, transforming their roadmap management process.
Centralized Initiative Tracking: VIKTOR now uses ProductHub to input all upcoming initiatives, allowing them to create Business Cases for each initiative. This ensures that every initiative can be compared based on its potential return, risk, and alignment with strategic goals.
ROI-Based Prioritization: The team leverages ProductHub’s overview table to easily compare initiatives based on their ROI. This has fostered a more transparent and data-driven approach to prioritization during roadmap meetings, ensuring alignment among all stakeholders.
Stakeholder Engagement: ProductHub makes VIKTOR’s roadmap available to all stakeholders, keeping everyone informed about the prioritization process and the status of each initiative.
"ProductHub became a game-changer for us. We are using it to list all initiatives and define the business case for each, allowing us to compare and prioritize initiatives effectively."
Stijn Jansen
CPO
Results
Enhanced decision-making: By incorporating Business Cases and focusing on ROI-driven prioritization, VIKTOR now makes better product decisions that contribute to a more valuable offering. A stakeholder during the first ProductHub-driven roadmap meeting noted, “For the first time I can really compare initiatives and think along with the prioritization.”
More effective alignment: ProductHub has improved the alignment across departments, resulting in more focused discussions and decisions on the roadmap. This has saved time and reduced the number of roadmap-related discussions.
Increased productivity: By having a clear overview of all initiatives, their status, and the expected return, VIKTOR has increased overall productivity and ensured that roadmap execution aligns with the company’s strategic goals.
