How Fourthline Proves Product Value Early & Optimizes Development with ProductHub
Fourthline solves mission-critical identity challenges for banks, fintechs, & non-financial businesses with a single API integration. Their modular, automated platform leverages proprietary technology, AI, dynamic workflows, & top-tier experts.
Challenges
Fourthline is focused on solving mission-critical identity challenges for their customers. It was crucial to maintain a clear, efficient allocation of their R&D capacity. Producthub helped solve key challenges in a growing and maturing product organization:
Growth brings increasing difficulty in making accurate estimations for initiatives, especially with complex projects, leading to inefficiencies and uncertainty about delivery timelines.
Struggling to incorporate uncertainty and risk into our estimates in a pragmatic way so teams are clear about their estimated investment and impact.
Uncertainty about team capacity and challenges with coordinating large, cross-functional initiatives have made it difficult to plan and execute our roadmap effectively.
Solutions
In addition to the platform, ProductHub provided two key workshops to address these challenges, leading to optimal allocation of R&D capacity.
ProductHub Platform: The central place where the teams can prove value early and plan, implement and track the ROI of their Product, Strategy, Roadmaps and Capacity.
Workshops on Product Strategy Investment & Roadmap Business Cases: A 3 hour session with leadership to build a Product Investment Strategy focused on prioritizing initiatives based on ROI, risk, and strategic impact. This was followed up by a session for product teams that introduced ROI-based prioritization, helping them create business cases for roadmap items and fostering alignment across departments.
With ProductHub we have ROI clarity on our Product Strategy and Roadmap. This helps us guide our priorities and ensures optimal allocation of our R&D capacity.
Ralph Post
CTO
Results
Since adopting ProductHub, Fourthline's team has experienced significant improvements in several key areas:
Improved visibility and alignment: ProductHub makes Fourthline’s strategy visible to all teams, all the time. It also facilitates collaboration between product teams and commercial counterparts from the start, preventing wasted efforts and misalignment.
Accurate initiative estimations: ProductHub helps improve initiative estimations by factoring in risks, uncertainties, and capacity constraints. This increases the accuracy of forecasts, allowing the teams to make smarter decisions and set more realistic expectations on timelines.
Increased predictability: Predictability has drastically improved, something that’s crucial in Fourthline’s compliance-driven environment. ProductHub provides weekly, if not daily, updates on progress, uncertainties, and changes, ensuring the teams adapt as needed without sacrificing long-term goals.
